ROLE
Principal Product Designer
TIMELINE
- 8 Months (2022)
RESPONSABILITIES
- Heuristic evaluation;
- Research and discovery;
- Prototype;
- Test;
INTRO
How to improve adherence to the current tool with customers? What noises are happening that make him abandon the journey? How do we enable busy customers to succeed in their journey within the tool? This is a heuristic evaluation and redesign project that started with dozens of questions and most questions about why it was done the way it was done.
There are several types of ventures, and each one has a brand. Because of this, it is possible that the color palette and brand change during the reading of this case.
CHALLENGES
- Change the actual users common behaviours
- Improve the client/realtor relationship
- Shaping the tool to accept both legal and individual clients.
GOALS
- Decrease customer evasion while filling out the information
- The sales of corporate real estate should be boosted.
- Decrease incorrect upload of information
- Increase tool usage on mobile
IMPACT
35% more efficient
faster for the customer to successfully complete their journey, time to complete a registration decreased from 20 minutes to 13.
All this information was observed by the Microsoft Clarity tool, analyzing usage before and after updates, in addition to being able to measure success on the journey and the lowest rate of rage clicks
34% less buyer dropout
Increased adoption rate and customer success with the redesign
32%
Promoter score increased after the release of new versions
42%
- Document upload success rate increased by after better mobile adaptation
Awards
Contact
email@domain.com
000-000-000
Research and discovery proccess to understand buyer behavior
I used surveys and interviews to uncover shoppers' needs and pain points. In addition, it was necessary to interview and follow the day-to-day activities of the brokers, in order to really understand the need and reality of using the application.
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Contact
email@domain.com
000-000-000
Self-Employed
20.04.2010 – 01.04.2012
3D Designer
Google Inc.
01.04.2012 – 21.04.2010
3D Engineer
Track your analysis and send documents without difficulty
- It was very difficult for the user to understand where he was in the process, that is, if he managed to get there, as the process of sending documents was confusing, often having to resort to external help or giving up on the purchase.
Awards
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
Research and discovery proccessto understand buyer behavior
Research and discovery proccessto understand buyer behavior
In retrospect
The difficulty of gaining access to busy clients of large enterprises is a limitation that forces us to think of other ways of mapping their experience. Scenario limitations force us to be more creative in our solutions.
GALERY
